Digital Media Manager in Schwalbach am Taunus bei Procter & Gamble

Job Location

Job Description

We are looking for a passionate individual who can lead our media campaigns with the mentality of a business owner, bringing our brands’ vision and strategy to life for our consumers! Together, we'll continue to build leading brand experiences and make a difference for over 100 million consumers living in Germany, Austria and Switzerland – every single day. Pretty cool, right?

WHAT TO EXPECT

Meaningful work from Day 1: From Day 1, you’ll be given the space and opportunity to bring your experience, energy, and new perspectives to make a genuine impact right from the start.

Continuous Development: Our culture is built on a foundation of continually developing our people. At P&G we offer a career, not just a job, and will empower you to become the best at what you do through continuous learning opportunities, a varied career path, and the opportunity to work alongside inspiring people.

Empowering Culture: You will collaborate on impactful projects within a supportive environment where the company values are always embraced and expressed, and diversity is celebrated.

YOUR ROLE

You will be an integrative part of our dedicated in-house media team that will deliver outstanding media plans, engage, and delight consumers with our iconic brands, and drive business results together with our brand managers.

• Lead and manage our digital media campaigns end-to end to deliver against brand awareness and performance objectives.

• Drive insights and develop digital media strategies as part of overall digital planning to effectively reach the identified target audience and deliver strong media outcomes.

• Coordinate the setup, launch, trafficking and optimizing of campaigns in the media buying platforms. All while ensuring that these processes are in line with P&G brand safety and ad fraud guidance and compliant to consumer privacy regulations.

• Work in close collaboration with Integrated Planner to recommend digital strategies and platforms that best deliver on marketing objectives.

• Build and manage relationships with external media vendors and tech partners as well as P&G brand and insights team to analyze and handle day-to-day campaign performance optimizations, pacing, and reporting of campaigns, as well as forecasting media spends and delivery against key measures.

• Present innovative ideas about campaigns’ strategies and effective ways to reach the target audience, accelerating business performance, and stay ahead of the competition by analyzing, keeping pace and in touch with industry trends.

Job Qualifications

WORK EXPERIENCE AND SKILLS NEEDED

• Must-Have: Experience with digital media campaigns’ management (set up, optimization & reporting) across programmatic, social, search, and eCommerce environments and Business Managers

• Experience in delivering full funnel campaigns with targets optimizing towards both brand and performance goals.

• You have completed a university degree or apprenticeship with respective work experience in Digital Media

• Experience managing and working with multiple partners and campaigns.

• Attention to detail, entrepreneurial and growth mindset, analytical, innovative.

• You communicate fluently in English. German skills are a plus.

• Preferable: Experience working with Consumer-Packaged Goods’ companies is highly appreciated.

Software, equipment and tools

• Must-Have: Microsoft Office Package (in particular, excellent Excel skills).

• Experience with Programmatic Buying Platforms such as DV360 or The Trade Desk, Facebook Business Manager, Google Ads, and other digital buying platforms

• Preferable: Experience with Adserving & Audit Tools’ management (Flash talking, MOAT, Nielsen DAR) is a plus.

WHAT WE OFFER YOU

• Responsibilities as of Day 1 – You will have total ownership of your projects from the beginning; you will build consumer-centric, data-driven strategies, identify new and innovative media opportunities, and manage outcomes that directly impact brand growth.

• Head Office Location: This role is based in our Germany Head Office in Schwalbach, which is an easy 15min commute from Frankfurt city center by car or 30min with a regular train connection and free shuttle service from the station to the office. There is free on-s