Junior Marketing Manager, Paid Social - 12 months contract in Berlin bei Zalando

We are seeking an analytical and process-driven Junior Performance Marketing Manager with a strong focus on Meta (Facebook) advertising to join our team for a 12-month contract. The ideal candidate will have experience in data analytics and performance marketing, demonstrating meticulous attention to detail and a proactive approach to campaign management. This role is crucial for ensuring our Meta ads are optimised to meet and exceed our marketing objectives.

INCLUSIVE BY DESIGN

At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups

WHAT WE'D LOVE YOU TO DO (AND LOVE DOING)

• Meta Campaign Management and Maintenance

• 
  Daily monitoring and delivery checks on Meta campaigns to ensure optimal performance.
• Set up, prepare, and launch test campaigns, managing and optimizing campaigns, ad sets, and ads.
• Adjust budgets and strategies based on performance data to maximize efficiency.
• Coordinate with creative teams and our ad partner to ensure seamless execution of campaigns.
• Refresh and update creatives on an ad hoc and seasonal basis, ensuring alignment with marketing goals.
• Brief the design team for BAU creatives, including UGC, seasonal refreshes, and app statement assets.
• Manage the production of sale and brand creatives, coordinating with the production team to meet deliverables.
• Handle ad hoc requests for product set exclusions and image templates, maintaining the ad catalog.
• Work closely with our ad partner to coordinate projects and manage Meta campaign updates effectively.

• 
  Performance Analysis

• Conduct detailed performance and creative insight analyses.
• Use data analytics to derive actionable insights and optimize campaigns.

• 
  Financial Management

• Forecast annual invoices and manage budget allocation.
• Handle ad hoc financial requests and adjustments.

• 
  Support During Key Periods

• Provide strategic support during Cyber Week and other peak times to maximize performance.

WE'D LOVE TO MEET YOU IF...

• Meta Campaign Management

• Proficiency in setting up and managing Meta campaigns, including budget adjustments and ad creation.
• Experience with Smartly or similar platforms is a plus.
• Experience with Meta Business Manager is highly desirable.

• Performance Tracking

• Strong understanding of key metrics/KPIs to track and measure campaign performance.
• Advanced Excel skills for conducting performance analyses, managing creative feeds, and production planning.
• Ability to interpret data sets and provide actionable insights.

• 
  Stakeholder Management

• Experience working with multiple stakeholders or within an agency environment.

• • Strong communication and coordination skills to liaise effectively with design, production, and financial teams.

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners

• 2 paid volunteering days a year

• Hybrid working model, actual practice is up to each team to best support their collaboration