Corporate Brand Manager in Straße bei BI Corporate Center GmbH

The Position

Tasks & responsibilities

• As Corporate Brand Manager, you will contribute your expertise to actively evolving and governing the Boehringer Ingelheim corporate brand, to enable current business and future growth.
• In your new role, you will support the implementation of the Corporate Brand Identity and enabling the organization through a library of brand assets.
• You will contribute to the governance of the Corporate Brand framework and identity, and to monitor and steer its consistent application across all functions, businesses, and geographies.
• Furthermore, you will contribute to providing counsel and direction in assessing and adopting evolving branding and design needs while ensuring alignment with Boehringer Ingelheim’s corporate brand framework and brand architecture, also by working closely with other functions in Corporate Affairs as well as across our global organization.
• You will be responsible to ensure the implementation of data & insights-based feedback loops that help to inform the constant evolution and steering of the Corporate Brand Identity.

Requirements

• Bachelor´s Degree in Business Administration or Marketing; alternatively Psychology, Humanities, Social Sciences, or other in connection with relevant work experience (e.g. in an agency or consultancy)
• Several years of proven work experience, preferably in a matrixed organization
• Good understanding of the various regulatory and legal constraints across all geographies
• Strong knowledge of brand identity and management topics, incl. design system approaches paired with profound understanding in applying design tools and/or software
• Very good knowledge of governance approaches and how to ensure consistency across geographical and functional layers
• Excellent inter-personal and consultancy skills paired with an innovative and creative mind-set
• Ability to think beyond the own role and to anticipate the potential impact of its activities
• Strong command of English and a good command of German

Ready to contact us?

Recruitment process: