Key Account Manager in Hamburg bei Vita Coco UK

Vita Coco UK

REPORTING TO: Business Development Director Europe
ACCOUNTS: Key accounts across Vita Coco Branded business & private label
LOCATION: Hamburg (Occasional Travel)

Know where Brazil is on the map? Good. Know what a coconut looks like? Even better! Are you hard-working with a passion for GROWTH and a go-getter personality? YOU'RE HIRED. Well, not quite…

Vita Coco, the pioneer in coconut water and the #1 selling coconut water in the UK and US, is a passionate, fun-loving brand in one of the world's fastest-growing categories. Beyond its impressive natural hydration and functional benefits, Vita Coco has built a real following in popular culture with celebrities, professional athletes, top-selling musicians, and many more.

With our Global Head Office in New York & our Supply Chain division in Singapore, the London-based business is responsible for developing the European, Middle East and African (EMEA) market. We're a dynamic business that has created one of the most successful new subcategories in healthy non-alcoholic beverages driving our wider ambition to become a truly sustainable ‘better for you' beverage company with Vita Coco leading all things coconut.

In 2019 we are really proud to have received our B-Corp certification and be an active player in the movement of using business as a force for good across our environmental, community, and employee footprint. In 2021 we completed our IPO on the NASDAQ market and now trade under COCO.

We are expanding our Germany footprint and this is the opportunity to be employee #2 in Hamburg as we bring our global success model to Germany. This is a really exciting opportunity to be part of a rapidly growing company and contribute to building the brand! We are looking for an ambitious Key Account Manager who will be managing existing customers and hunting for new clients in one of our largest European markets.

IN A NUTSHELL, YOU WILL BE RESPONSIBLE FOR…

Customers across both our branded and Private label business
Developing existing customers in Germany, identifying and winning new business, channel or customer opportunities
Independently manage the daily operational relationship with our German customers with the support of the Operations, Technical and Finance teams in the UK office.
Effective evaluation of promotional performance and developing recommendations to maximise promotional mix ongoing for all branded customers.
Design Bespoke Shopper Marketing programmes responsible for consumer penetration and conversion within branded customers.

In more detail, this means:

Owning the P&L of each of your customers
Utilising customer systems and market data to maximise our sales growth influencing promotions, distribution and availability
Working with the Marketing team to bring Vita Coco alive in stores via POS and experiences
Effective internal & external communication of performance, recommending specific actions where the business looks to push forward growth areas and rectify performance issues
Keeping track of market performance and competitor activities across your channel
Manage the process of winning new Vita Coco customers from 1st contact to final listings and contracts
Manage new and existing cooperation projects with Private Label customers supported by the Private Label Product Management

The job description is not exhaustive, and the post holder will be required to undertake other duties in line with their ability and the changing needs of the business.

PREFERRED KNOWLEDGE, SKILLS & EXPERIENCE:

Business Degree or commercial apprenticeship
At least 3 years of experience with grocery customers branded and/or Private Label
A self-starter, ambitious, hungry individual with a track record of step-changing accounts
A passion for selling, and comfortable negotiating and influencing buyers
Strong commercial and numerical acumen, as performance analysis will be a key part of the role
Spoken and written fluency in German and English
IT Literate – with advanced user ability in Office 365 Suite
The passion to work in the food and drink industry and most importantly and last, but not least, a love of coconut water!

COCO PERKS