HCP Marketing Manager - Derma in Leverkusen bei Bayer

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

HCP Marketing Manager (f/m/d) - Derma

YOUR TASKS AND RESPONSIBILITIES

• HCP marketing and action planning, strategy development and identification of new growth opportunities in the "physician" channel, taking into account omnichannel activities.
• Execution of competitive analyses and monitoring
• Independent communication development and agency management for the "doctor" channel (general practitioners, pediatricians, etc.)
• Supervision of independent areas of the brand in the "doctor" channel, e.g. field activities, media planning, digital activations, congresses/events etc.
• Supervision of market research projects relevant to the area in close cooperation with the market research department
• Design, planning and execution of marketing and communication plans in an omnichannel overall concept for the "physician" channel
• Budget planning (incl. S&I), management and control as well as reporting for the physician channel
• Management of the market launch of new products and development of corresponding communication campaigns for the prescription area
• Success planning and measurement of all activities, as well as derivation of further measures

WHO YOU ARE

• Master's degree in economics, natural sciences or a comparable qualification
• Experience in marketing or product management, especially for specialist target groups such as physicians or pharmacists is an advantage
• Fluency in German and English (oral and written)
• Strong interest in learning about medical topics in terms of content
• Ability to work in a team and interest in working as part of a diverse team
• Strong strategic and analytical skills combined with a creative mindset
• Strong customer orientation
• Ability to take new perspectives and generate and drive new ideas
• Assertiveness and commitment

This position is limited to 12 months.

YOUR APPLICATION

This is your opportunity to tackle the world’s biggest challenges with us: Maintaining our health, feeding growing populations and slowing the rate of climate change. You have a voice, ideas and perspectives and we want to hear them. Because our success begins with you. Be part of something big. Be Bayer.

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.

Location: Germany : North Rhine Westfalia : Leverkusen

Division: Consumer Health

Reference Code: 794379