Growth Marketing Specialist in Homeoffice bei Mobile Lean

Mobile Lean

Your mission

We are looking for a Growth Marketing Specialist:

To manage and develop the company’s website, as well as its performance, by focusing on B2B customer.
To be an expert on SEO and PPC advertising methods on different platforms such as Google Ads and LinkedIn.
To develop, implement, track, and optimize our digital marketing campaigns across all digital channels increasing our presence and authority online.

ROLES AND RESPONSIBILITIES

Plan and execute digital marketing strategy, including SEO/SEM, marketing database, email, and display /search advertising campaigns in collaboration with Copywriter, Digital Specialist and Marketing Director
Develop and Execute Customer Acquisition Campaigns, focused on acquiring new leads across different channels
Support, develop, and fully execute cross-channel growth reactivation campaigns. This includes campaign creation for Google Ads & Account management
Develop an A/B testing calendar and analyze the results of the campaigns and A/B tests to use the best-performing content, designs, and keep learning
Support the Marketing Director and the Growth Marketing team to coordinate cross-channel campaigns with the goal of increasing our active customer base
Improve the performance of our Growth Marketing campaigns by optimizing current campaigns and initiating new projects to continue innovating the marketing mix
Research analysis of competitors with expertise on SEMrush, Screaming Frog, Search Console, Google Analytics, etc…
Knowledge of HubSpot and its integration with WordPress to organize forms and inbound reporting
Website design abilities and optimization. Expertise managing WordPress, including the ability to include code as needed and architecture
Expertise in Google Analytics and Google Tag Manager to manage labels, events, conversions, etc…
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) in different channels to learn from experience
Identify trends and insights to optimize spend and performance
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Optimize conversion points and user funnels
Collaborate with agencies and other vendor partners if necessary
Lead Qualification and management based on criteria set by the company leading TOFU
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Your profile

BS/MS degree in digital marketing or a related field
Proficient in English or native speaker. Other languages will be a plus
3 - 5 years of experience in similar positions with proven successful results
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns (WordPress experience)
Demonstrable experience using SiteGround or Similar
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Ads campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in online marketing and measurement
Comfortable with Marketing automation tools, CRM tools (HubSpot, Salesforce, Marketo…), WordPress, etc…

KEY COMPETENCES

Ability to organize and manage multiple projects and meet deadlines
Self-driven, problem-solver, detailed self-starter, proactive in looking for new ways to drive increased value and impact across the organization
Creative, highly responsive, action-oriented, with a focus on results
Detailed-oriented and internet savvy
A strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Excellent teamwork and interpersonal skills at all levels
Proven effectiveness in cross-functional project planning, execution, and marketing integration
Strong analytical skills. With a quantitative and analytical mindset, you know how to use data as the basis of your decisions. As a strong communicator, you know h