Marketing Automation Specialist - 8 Months FTC (Maternity cover) in Berlin bei On AG

In short

In this role you will play an important part in On’s continued focus on new customer growth and retention. You will assist in managing the full (email & push) customer lifecycle program, help shape and define the overall lifecycle & communication strategy and tailor it to specific audiences and regional differences. You know everything A-Z when it comes to setting up engaging drip campaigns, you worked with transactional and behavioral triggered email on a global scale before and you are familiar with a variety of email marketing applications, tools and features.

The role will be highly operational, customer-centric, and data-driven, with a strong focus on executing strategies that drive growth at a global scale. This role will involve close collaboration with regional counterparts to ensure seamless execution and brand consistency.

Your Mission

• Efficiently manage day-to-day marketing automation tasks, optimize workflows, and drive engagement throughout the customer lifecycle journey from activation to retention across existing channels
• Work closely with regional counterparts to coordinate and enable more impactful activations and A/B tests while maintaining a global automations framework
• Deep dive into user data and analyze customer behavior to create targeted strategies that drive desired behavior and regional optimisations e.g. through segmentation, personalisation and further optimisation of existing flows
• Take on the dual role of overseeing the APAC region and leading the planning, execution, and analysis of email programs across the entire customer lifecycle journey
• Apply a strong understanding of new tools and marketing software, and have the desire and ability to create a best in class customer journey, using the right technology and features
• Collaborate with different teams and channels to ensure high standards of design & copy, a coherent customer experience and always putting the customer first
• Regularly monitor send-outs and email engagement metrics, track global performance to ensure weekly targets are met, and promptly troubleshoot and resolve operational issues

Your story

• You have 2 years experience in developing email marketing campaigns, customer journeys, and lifecycle marketing programs, ideally in a DTC business
• You have a strong desire to innovate and contribute to the success of On and comfortable to work in a fast-paced, high performance environment managing and tracking multiple projects at once
• You have exceptional collaboration, communication and relationship-building skills working effectively across functional teams with digital marketers, growth teams, designers, engineers, data scientists and content editors
• You’re a fast learner and you’re happy to step out of your comfort-zone to learn new skills
• You can see the bigger picture, but you know it's the fine details that really matter
• You have strong coordination and project management skills
• You have expert knowledge of database management and proven experience in segmentation and audience targeting, analyzing large sets of user data and the ability to turn findings into meaningful actionable insights
• You have a strong understanding of the marketing technology ecosystem and a good grasp of what role each piece of technology plays
• You have experience working with Sailthru, Wunderkind, Looker (or similar tools). An interest towards HTML/CSS is considered a plus

Your story

• You have 2 years experience in developing email marketing campaigns, customer journeys, and lifecycle marketing programs, ideally in a DTC business
• You have a strong desire to innovate and contribute to the success of On and comfortable to work in a fast-paced, high performance environment managing and tracking multiple projects at once
• You have exceptional collaboration, communication and relationship-building skills working effectively across functional teams with digital marketers, growth teams, designers, engineers, data scientists and content editors
• You’re a fast learner and you’re happy to step out of your comfort-zone to learn new skills
• You can see the bigger picture, but you know it's the fine details that really matter
• You have strong coordination and project management skills
• You have expert knowledge of database management and proven experience in segmentation and audience targeting, analyzing large sets of user data and the ability to turn findings into meaningful actionable insights
• You have a strong understanding of the marketing technology ecosystem and a good grasp of what r