Brand Manager Kiri/vegan brand in Grasbrunn bei Bel Group

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin®, Nurishh®, Pom’Potes®, and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.6 billion in 2022.

Some 11,800 employees in some 60 subsidiaries around the world contribute to the deployment of the Group's mission to champion healthier and responsible food for all. Bel products are prepared at 29 production sites and distributed in more than 120 countries.

In the DACH region, Bel Brands Deutschland GmbH, based in Grasbrunn near Munich, with a branch office in Vienna, is joined by Bel Suisse, based in Cham - Switzerland.

Due to a parental leave, we are looking for a temporary employee fro 15 months as

Brand Manager (m/f/d) Kiri/vegan brand

fulltime, location Grasbrunn

In this position, you will be part of the DACH Marketing Team and in addition to our Kiri brand, you will also be responsible for a new vegan brand for which you will develop the marketing and business plan. In doing so, you will lead a junior brand manager.

Your Tasks:

• Leading the Kiri brand and a new vegan brand, including strategy and portfolio

• Development of marketing and business plan for new and promotional products

• Conception, deployment and control of all marketing mix instruments for the implementation of the annual planning

• Marketing Activation: Development, planning and realisation of consumer activations (incl. social and influencer campaigns) in coordination with creative and media agencies

• Product management: planning and implementation of production innovations in coordination with the Global Brand Team

• Packaging strategy: Recommendations and implementation of packaging design

• Business analysis: market and competitor analysis and reporting of sales and turnover trends, proactive suggestion of corrective actions

• Market research: definition of needs, implementation and development of actions based on results

• Management and control of the brand budget

Your qualification & experience:

• Bachelor or Master degree or equivalent preferably in Business Administration with a focus on Marketing

• At least 3 years of relevant professional experience in an international company in the FMCG industry

• Enjoy taking responsibility and working in a team

• Enthusiasm and enjoyment in driving things forward

• High levels of creativity and innovation

• Analytical and networked thinking skills with realistic vision

• Openness, communication skills and pragmatism in the fulfilment of corporate objectives

• English fluent, German and French is a plus

Your Benefits:

You can expect a responsible position in an exciting environment and an ambitious and nice team. At our location in Grasbrunn near Munich you will find a modern and attractive working environment with an excellent infrastructure and transport connections. In addition to flexi-time, 30 days vacation, we offer you the opportunity to work flexible with home office posibilities. All that in a global environment where international mobility and career progression are encouraged.

Learn more about our mission to "Champion healthier and responsible food for All" in our Video.

#IWorkForAllForGood

You would like to become a part of our team? We are looking forward to receiving your application.