Marketing Manager in Bayern bei Facctum Solutions

• Develop and execute the Facctum brand and product marketing strategy.

• Prepare and execute multi-channel plans for priority market segments and geographies. Includes leveraging social media and digital advertising for effective and efficient lead generation.

• Maintain and extend marketing operations capabilities via HubSpot.

• Provide tactical field support for events such as conferences, roundtables, webinars.

• Develop and maintain a deep understanding of the enterprise sales process in each market, and work closely with sales teams to ensure marketing efforts support and drive revenue growth.

• Identify and pursue new marketing channels to reach target audiences and generate high-quality leads at scale in each market.

• Manage and prioritise the marketing budget across multiple geographies to ensure the most effective use of resources.

• Monitor and report on key metrics such as website traffic, lead conversion rates, and ROI in each market to ensure continuous improvement in marketing campaigns.

• Drive brand marketing efforts across campaigns, social media, content & communities.

• Develop and implement a PR strategy to build brand reputation and generate media coverage.

• Drive long-term brand vision.

• Prepare a structured framework for objectively measuring the efficacy of marketing efforts.

• Present data-backed post-mortems of campaign performance.

• Manage relationships with multiple vendors to ensure the effective execution of marketing campaigns.

Requirements