Intern Growth Marketing in Berlin bei Lufthansa Innovation Hub GmbH

Lufthansa Innovation Hub GmbH

in Berlin
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Intern Growth Marketing (f/m/d)

About us:
At the Lufthansa Innovation Hub, we’re pioneering the future of travel for the Lufthansa Group, the industry, but most importantly for everyone who travels.

The landscape of the travel industry is changing. Our job is to identify these shifts and translate them into new business opportunities in the travel sector.

We are guided by our ambition to take travel to new destinations. To achieve this we believe in constantly pushing the limits’ to make travel easier, more convenient and more enjoyable.

By building a valuable portfolio of travel companies and products, we are making an essential contribution to the asset-light business strategy of the Lufthansa Group.

Job summary:
As a Growth Marketing Intern, you will work closely with our marketing team to develop and execute strategies that drive customer acquisition, engagement, and retention for our new ventures. This role offers a unique opportunity to gain hands-on experience in the travel industry and contribute to the growth of our new business ventures through data-driven marketing initiatives.

You will have the chance to work closely with experienced venture developers and enjoy a high degree of creative freedom and responsibility.

This being the case, you will work in small, autonomous and fast-moving teams in our Berlin office (remote work partially possible) and join our New Business stream.

Responsibilities:
Assist in the development and implementation of growth marketing strategies to drive customer acquisition and business growth.
Conduct market research to identify new customer segments, emerging trends, and competitive insights.
Collaborate with cross-functional teams, including product, strategic design, and others, to develop and optimize marketing campaigns across various channels (eg, social media, email, paid advertising).
Assist in the creation and optimization of social media content, email marketing campaigns, and other digital assets to drive conversions.
Analysis of key performance metrics of the ventures and generate reports to measure the effectiveness of marketing initiatives, providing actionable insights for continuous improvement.
Support the management and maintenance of customer databases and segmentation efforts to enhance personalized marketing campaigns.
Stayed updated on industry best practices and trends in growth marketing, sharing relevant insights and recommendations with the team.
Provide general administrative support to the marketing team as needed.

Profiles:
Degree in Marketing, Business, or related field.
Strong interest in marketing and knowledge of current trends and dynamics.
Basic understanding of growth marketing concepts, including customer acquisition, retention, and conversion rate optimization.
Familiarity with digital marketing channels such as social media, email marketing, and paid advertising.
Excellent written and verbal communication skills, with the ability to convey complex ideas effectively.
Ability to create visually appealing content.
Strong analytical skills and attention to detail, with the ability to derive insights from data.
Self-motivated and proactive, with the ability to manage multiple tasks and prioritize effectively.
Collaborative team player with excellent interpersonal skills.
Fluency in English, spoken and written.

Valuable additions:
Previous work experience in the digital context preferred.
Understanding in data analysis and reporting using tools like Google Analytics or similar platforms.
Fluency in German.

What we offer:
Opportunity to gain hands-on experience in growth marketing within the travel industry.
Mentorship and guidance from experienced marketing professionals.
Be an essential member of a smart, hard-working and growing team developing solutions for the traveller of tomorrow.
Gain deep insights into the international Travel & Mobility Tech ecosystem, as well as into aviation and corporate innovation.
Enjoy an exceptional degree of flexibility and creative freedom (new work is real).
Work with one of the most iconic brands in aviation.
Experience a truly unique setting in the heart of the Berlin tech ecosystem.
Competitive compensation with benefits.

At LIH, we are super committed to fostering an environment that promotes diversity and inclusivity. We do not discriminate in employment on the basis of factors irrelevant to merit, qualifications or business need such as age, race, colour, sex, sexual orientation, gender identity, marital status, disability, medical status, or any other status covered by the relevant law in the areas where we operate.