Paid Media Executive in Hamburg bei LEGOLAND Parks

Paid Media Executive

Merlin Entertainments Group, Kehrwieder 5
Hamburg, HAMBURG, 20457
Germany

A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.

Due to continuing growth and development of the Resorts Digital team (working with Heide Park Resort, LEGOLAND Deutschland Resort, LEGOLAND Billund Resort and Gardaland Resort), we’re looking for a Paid Media Executive to join our team, based at our Hamburg Business Support. This role reports into the Performance Marketing Manager on a permanent basis. Hybrid/mobile working is available for this role, with weekly visits to the Hamburg office required.

About the Role...

As our Paid Media Executive (m/w/d), you'll be responsible for creating, optimising and managing our paid campaigns across search, social, and display, in collaboration with our third-party agencies. Your success will be measured by driving traffic, revenue, and ROI to achieve our business goals.

Your key objectives include implementing and optimising data-led campaigns, managing PPC and paid social accounts, and delivering weekly reporting and competitor analysis. You'll also work closely with our marketing and eCommerce teams to ensure campaigns are aligned with our overarching goals and maximize performance impact.

We're looking for someone who can think creatively and find growth opportunities through innovation and testing new approaches. If you're excited about delivering results and working collaboratively across teams, we'd love to hear from you!

About You...

• Good working knowledge of Google AdWords, Google Display Network, Google Analytics, and key social channels (Facebook, Instagram, Tik Tok and Youtube)
• Hands on experience of running paid media campaigns ideally via in-house with minimal agency support
• Proficient use of Excel to create and update reports and work with large data sets to draw insight from
• Be an excellent communicator and influencer
• Strong organisational skills, with the ability to multi task and hit the ground running within a hand on role
• Must be willing and able to travel to our Merlin European attractions on an occasional basis
• Must have a great command of the English language, both written and oral
• The ability to also speak either German, Danish or Italian is beneficial but not essential

The Benefits…

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to quickly become even better (our magic can help here).

Everyone Matters.

At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters! Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.

If you have any questions or if you require any adjustments due to disability or a medical condition, we'd love to hear from you at Recruitment@Merlinentertainments.biz and one of the team will get back to you as soon as possible.

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