BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco Central Europeis looking for a Marketing enthusiast!
Are you a passionate marketeer looking for your next career challenge within Brand Marketing / Campaign Planning / E- Commerce / Social Media and want to join BAT, but we currently don’t have your ideal vacancy open? How about joining our Marketing Talent Community!
At BAT, we're always seeking exceptional individuals to join our innovative team, whether it’s now or in the near future. We’d love to meet you, understand your aspirations, and stay in touch until the perfect role arises. In our fast-paced environment, opportunities for growth come quickly, and we frequently reach out to candidates we've connected with before.
By joining our Marketing Talent Community, you’ll be first in line for exciting roles that match your skills and career goals. We commit to keeping you updated on relevant openings and ensuring you remain on our radar for upcoming opportunities. Let’s connect and align our goals. Your next career adventure with BAT could be just around the corner!
Benefits of joining our Marketing Talent Community
- Stay connected directly with one of our recruiters or Marketing HR Business Partners
- Receive handpicked job opportunities
- Get “sneak a peek” insights on what’s going on at BAT Germany & beyond
- Receive invitations to our events and potentially get an office tour!
Your key responsibilities will include:
Depending on the actual opening, the responsibilities would of course vary, but here some insights on what tasks you might come across
- Lead the 360-campaign planning process, from ideation to execution, ensuring seamless integration of marketing efforts across various platforms.
- Develop compelling creative briefs for digital activations, collaborating with creative agencies to produce engaging and impactful assets.
- Monitor and analyse campaign performance metrics, providing actionable insights to optimize future campaigns and improve overall customer activation strategies.
- Drive the implementation of key strategic priorities in line with the company framework.
- Driving local product launches and activation initiatives
- Being a role model of our BAT Values (Truly inclusive, Stronger together, Do the right thing, Love our consumer, Passion to win and Empowered through trust).
What are we looking for?
- Master's degree with a focus on (Strategic) Marketing or similar
- A minimum of 2-3 years of professional experience in Marketing, with a preference for multinational FMCG company, with a strong affinity towards Brands and D2C activation.
- Ability to manage multiple activities and collaborate across several departments.
- Strong Stakeholder Management and relationship-building skills.
- Excellent communication and presentation skills.
- Creative mindset, ability to think conceptually and outside the box.
- Proactive, with a can-do mindset and a passion for innovation and new trends.
- Strong analytical skills and commercial acumen.
- Proficiency in Microsoft Office, especially Excel and PowerPoint.
- Ability to lead and manage a team effectively, fostering an open and productive working environment (depending on the role & team setup).
- Exceptional communication, negotiation and influencing skills, both written and verbal in ideally both, German and English.
- Commitment to become a future leader of BAT.
What we offer you?
- A range of attractive benefits such as full subsidy of the ‘Deutschland-Ticket’, discounts with fitness centres and Corporate Benefits, diverse online and offline training and development opportunities to nurture your functional & leadership development, and so much more.
- The possibility to flexibly shape your working hours– remotely or at the office.
- Probably one of the best offices in Hamburg’s city centre with a breathtaking Alster view, providing a state-of-the-art working environment and a dedicated Oasis area to switch off and celebrate successes together in regular after works and office parties.
- The opportunity to shape the transformation of an entire industry, we prioritise continuous improvement within a transformative environment, preparing for ongoing changes.
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and beco